Aaron Rodgers will likely be the NFL's top-paid player again. It's just a matter of when.
The Green Bay Packers know it, writes ESPN, and they're preparing for it.
"You need to plan for it," Packers president Mark Murphy told ESPN last week during an interview about the team's annual financial report.
Although Murphy said he "won't get into specific player contracts," Rodgers told a Milwaukee TV station last week that the Packers have yet to discuss an extension with his agent, David Dunn.
Dunn negotiated Rodgers' last deal -- a five-year, $110 million extension that runs through the 2019 season. At that time, the deal made Rodgers the highest-paid player in the league.
"I know what my value is and the team compensated me really, really well a few years ago," Rodgers told WTMJ TV last week. "I hope the situation in a couple of years is a no-brainer. That means I'm playing well and the team's still moving in the right direction and that's what I can control. The other stuff, I let my agent handle that. We haven't even had any conversations, so it's not something I'm even thinking about. Like I said, I've got three years left on my deal."
Although Rodgers' deal held up well early on, it was inevitable thatif he continued to play at an MVP level. And it did.
Per ESPN, when Monday came and went without theand quarterback coming to a long-term agreement, it set the quarterback market for the 2017 season. Cousins will . His $23,943,600 salary for the coming season puts him at No. 4 on the quarterback salary pecking order behind ($25 million per season average), ($24.594 million) and ($24.25 million)
Rodgers ($22 million) ranks sixth on that list behind both Cousins and($22.133 million). And after a magical 2016 season, he surely deserves to be bumped up.
"When it comes to setting the market values, I let that stuff take care of itself," Rodgers said in June. "I know my value in this league, and I know the team appreciates me. I'm going to continue to make myself an indispensable part of this roster. When you do that, when your time comes up to get a contract, you usually get a contract extension."
Last week Rodgers, 33, said he was on the "back nine" of his career, and still sees significant playing time ahead of him.
"For me, I think the longevity is tied to being a Green Bay Packer and I would like to finish my career in Green Bay. I started there a long time ago being picked by Ted Thompson, and I've been able to play with Mike McCarthy now for this will be our 12th year together. I'd like to get us another seven, eight, nine or 10 together, and hopefully win a couple more championships."