Dallas Cowboys rookie pass rusher Taco Charlton has signed his first endorsement deal. And no, it's unfortunately not with a taco brand.
Per NBC Sports, Charlton signed a deal with Big Red Soda out of Austin, Texas.
“I love my name and I actually do love tacos,” Charlton said in the release. “Although I am new to Texas, I quickly learned that nothing goes better with tacos than Big Red, so I’m excited to partner with such a unique, iconic brand.”
While it wasn't a taco brand, Big Red Soda was game to play up the "taco" element of the endorsement deal:
"When Taco was drafted to start his pro football career in the Lone Star state, it made perfect sense to us, a Texas-based company, to combine three things Texans love – football, tacos and Big Red." says Thomas Oh, SVP of Marketing at Big Red, Inc. "This fall, we are looking forward to supporting Taco in his rookie season and reminding consumers that nothing complements tacos better than the sweet, smooth flavor of Big Red."
This fall, images of Big Red and Taco Charlton will be found on Big Red soda displays at hundreds of stores across north and south Texas. As part of the promotion, Big Red will host a sweepstakes offering fans the chance to win Big Red football memorabilia autographed by Charlton. Big Red will also host Taco Charlton meet-and-greet sessions at select north Texas grocery stores later this year.
Charlton, who is from Ohio, is a first-round pick out of Michigan. In four seasons with the Wolverines he piled up 91 tackles and 19 sacks. He'll likely be taking a backup role this season behind ends Demarcus Lawrence and Tyrone Crawford.