Jay Z's Roc Nation Sports has signed the top college running back available for this year's NFL draft.
Penn State's Saquon Barkley told ESPN on Wednesday he had signed with the company.
"It was a really easy decision," Barkley said. "A lot of people came around my way, but they were focused on me and they did a great job at selling my family on setting me up for life, bringing value outside of football. I felt like it was harder for other agencies to pitch that family feel when they were working with 30 or 40 guys."
In its nearly five years in business, Jay Z's sports representation business has managed to score big names by picking out only a few players to try to land in each class. That has, for the most part, worked.
Scoring Barkley means that Jay Z's sports agency has nabbed one of the top running backs in three of the past four draft classes. In 2015, the agency signed Todd Gurley, who went 10th overall to the Rams, and C.J. Prosise, who was picked 90th overall by the Seattle Seahawks. Last year, Roc Nation Sports signed LSU running back Leonard Fournette, who was selected by the Jacksonville Jaguars with the fourth pick.
Barkley, the top-rated player on Mel Kiper's Big Board, is leaving the school after a junior season that yielded 1,271 rushing yards and 18 rushing touchdowns, including last week's bowl game against the University of Washington. He announced he was going pro on Dec. 31, the next day.
Barkley and his family were invited to Jay Z's home in Los Angeles this week, where the two talked about his business future.
"I'm obviously a big fan of his," Barkley said. "He is a wise man, has a lot of knowledge and gives good advice."
Barkley will be represented by Roc Nation's Kim Miale, who also represents Dallas Cowboys wide receiver Dez Bryant, among others.
"We think he's the best player in this draft, and we're thrilled he became part of our family," Miale said.