That's because Russ is opening a new Quarterback school.
It seems these days there are quarterback schools everywhere. That's not necessarily a bad thing. Getting kids good coaching at footballs toughest position is great for their development. However, there aren't a lot of NFL QB's with their own camp/school.
The Mannings have their camp every summer but there really isn't much else. In walks Russell Wilson, who along with Jake Heaps will form the Russell Wilson QB Academy.
Honestly, there aren't many other QB's I'd want to take lessons from. I hear he's a pretty good ball player.
Source: Russell Wilson Twitter · Photo Credit: Keystone Press Agency