Whatever way fans look at it, Ezekiel Elliott hurt the team by not being on the field for six games this year.
And even beyond that, Cowboys executive VP Stephen Jones believes the Cowboys can still get more out of the star running back.
"I think there is a lot to improve upon," Jones told the Dallas Morning News from Senior Bowl practices. "No different than what we were talking about with Dez [Bryant]. I think he can, there are so many great things about Zeke but yet there are so many things that if he'll improve and do better, which I think he's the first to say it, then believe it or not he can be an even better football player and a better representative of our organization.
Elliott led the league in rushing as a rookie in 2016 before the NFL suspended him for six games in 2017 for domestic violence allegations that violated the league's personal conduct policy.
But Elliott has found himself in the headlines too often in his first two years in the league for off-the-field issues. Jones believes if Elliott can avoid those same pitfalls this offseason, he can be an even better player on the field.