It was one of 2016's coolest celebrations when Ezekiel Elliott jumped into the giant Salvation Army change pot. Not only was it audacious, it came with a sizable donation from Elliott, the Cowboy's star running back, to the charity.
But the NFL is saying today that Zeke won't be able to do it again without earning a flag.
According to a clarification from the league, Ezekiel Elliott's hop into the Salvation Army kettle would still draw a 15-yard penalty in the 2017 season.
Per the Dallas Morning News, Cowboys coach Jason Garrett and Ravens coach John Harbaugh made a case to the NFL back in May for the players to be allowed to celebrate more freely.
Elliott got flagged for jumping in a Salvation Army kettle last December in a home game against the Tampa Bay Buccaneers. Though Elliott didn't get fined, it did cost the team 15 yards, but also ignited an impressive wave of donations toward the Salvation Army's Red Kettle campaign.
"I just think it's important we have a common sense approach to it," Garrett has said. "I do think there was some inconsistency to it over the last few years and how some of the celebrations were officiated. I think as much as anything else, that was the driving force for the NFL, just to try to clean it up a little bit. Let the players show their personality a little bit without detracting from the team.
"I know they've had a lot of discussion about this and where do you draw the line, what's acceptable, what's unacceptable. We'll try to deal with our players, emphasize [to] them the importance of the team but also emphasize the importance of having fun and hopefully our guys will do it the right way and work within the league's parameters."