Drew Brees blasted for lightning marketing stunt

This isn't exactly going over the way that it had been planned. 

Former New Orleans Saints Super Bowl-winning quarterback and NFL Hall of Famer Drew Brees appeared to have been struck by lightning while filming a commercial for PointsBet:

However, it appeared merely to be a stunt, and it's drawn a sharp reaction from Lightning Strike and Electric Shock Survivors International, which stated that it was "disgusting" and "inappropriate".

"The recent Drew Brees lightning commercial is an inappropriate, disgusting method of promoting gambling or any TV commercial campaign. This is a deadly injury, and it is disappointing to see the continual ridicule of lightning and electrical injury survivors in comical light in which it is presented for commercial gain and profit," a spokesperson said in a statement obtained by TMZ Sports.    

"As a survivor, this is very disturbing, the thoughtlessness on the part of the participants who are trying to profit from tragedy is remarkable," the organization said. "Much progress through hard work and education has been made over the last 20 years to lower the lightning/electrical deaths and risk of injury through education and informed knowledge of the dangers."

Brees shared the following sarcastic tweet on Friday: 

"The lightning must’ve thought I was wearing a Falcons jersey, that’s why it tried to get me… I’m fine…Who Dat!"